New TV Campaign Celebrates the "Sapeurs" of Congo Brazaville - Dibussi Tande: Scribbles from the Den

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January 14, 2014

New TV Campaign Celebrates the "Sapeurs" of Congo Brazaville

A new Guinness TV campaign launched today in the UK pays tribute to the "Sapeurs" (Society of Tastemakers and Elegant People) of the Congo whom Daniele Tamagni describes in Gentlemen of Bacongo as "elegant and immaculately dressed dandies" who "dress to impress, whilst also being ambassadors of etiquette, peace and music, as well as the essence of style."

Enjoy the colorful advert along with the five-minute documentary on this trailblazing sartorial subculture.

Watch the short documentary below for more information on the Sapeurs:

Posted on January 14, 2014 at 11:22 PM in Eye on Africa, Video | Permalink

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